Sales & Marketing

Director, Consumer Business Unit – Vodafone Ghana Full Time

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it’s our human spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Role Purpose

Shape the future direction of the company’s voice, data, cash and Terminal offering for Consumers, using thorough market insights to target all consumer segments and deliver winning results. A fantastic opportunity to be part of a winning team.  This is your chance to challenge and prove yourself in an exciting position for the world’s premier provider of total communications solutions.

Key accountabilities and decision ownership

Shape future direction of Vodafone’s voice , data , cash and terminal offers and revenues  for consumers

  • Responsible for developing the revenue roadmap for segments , data , voice , cash and terminal business.
  • Using market and customer base insights to develop compelling offers to target customers
  • Identifying market trends, opportunities and risks to define future propositions and promotions that drive customer engagement
  • Responsible for the delivery of targeted revenues
  • Leading a team of high performing employees

Manage engagement with new and old customers

  • Ownership and management of the relationship with new and old customers and defining their enabling journeys .
  • Working with internal teams to deliver compelling and innovative customer propositions aligned with Vodafone`s core pillars of speed, simplicity and trust
  • Working with internal teams to develop agency briefs & research strategies (including focus groups, questionnaires, marketing briefs and product descriptions)

Introduce innovative products and services

  • Developing a portfolio/roadmap of products & services for testing, implementation and roll-out that is within the marketing budget and aligned to the overall marketing roadmap
  •  Liaising with internal teams to ensure all customer-facing touch-points are prepared to sell and support all new products and services
  • Working with Customer Value Management team to deliver a smooth handover of new products & services to in-life management [introduction plus first 3 months]

Experience/Skill Requirements:

  • Masters or Equivalent Degree in Marketing
  • Substantial experience in Consumer Marketing, Product or Brand Management or Strategic Planning
  • Experience in the Mobile Services Industry in Emerging Markets
  • Experience in the FMCG (Fast Moving Consumer Goods) industry in Emerging Mmarkets will be an advantage
  • Experience in delivering Marketing Insights and Leading Strategy within a Large, Complex Organisation
  • Substantial experience in Marketing, Project Management and  Strategic Planning
  • Strong Leadership and Coaching Skills
  • Result-oriented – able to recommend and take corrective action
  • Strong Commercial Acumen
  • Ability to work with Cross-Functional Teams
  • Strong execution skills with a proven track record of delivery

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

How To Apply

Interested applicants should:

Click Here To Visit The Official Website To Read More & Apply Online

Tagged as: Consumer Business Unit, Director, Sales and Marketing Jobs In Accra, Vodafone Ghana

Job Overview

  • Date Posted:
  • Location: Accra
  • Job Title: Director, Consumer Business Unit – Vodafone Ghana